Cookies and Tracking Technologies
- The segment of our Privacy Policy outlined here concerns all data gathered by, or submitted to, the Sites. Gathering this data empowers us to create and refine your shopping journey by customizing it according to your needs and preferences. You retain the choice to refrain from providing certain information; however, it's important to understand that choosing to withhold information may limit your ability to utilize some of the features offered on our Sites. As you navigate our Sites, every interaction you have with us serves as a data source. We automatically collect and store any information you enter or share on our Sites. These interactions could include product searches, order placements, adding items to your shopping cart, browsing activities, updates to your account information, communications via phone, chat, or email, survey completions, or any interaction with us
- The information gathered from these activities may include but is not limited to, your name, email address, phone numbers, transactional information (based on your activities on the Sites and content you generate or that relates to your account), correspondences through the Sites, and other communication sent to us. We use this accumulated information either directly or indirectly through our business partners.
- These practices aren't merely about data collection in the grand scheme of things. They are integral components of a larger effort to construct an ever-evolving, user-centric platform where your needs guide our actions. We are constantly learning and improving, and your data provides us with the valuable insights needed to do this. In addition, we implement stringent data management protocols and employ the latest technologies to ensure the security and confidentiality of your information. We treat the responsibility of protecting your privacy as a top priority and strive to use your data responsibly and ethically.
- At the core, cookies enhance the efficiency and personalization of your online shopping experience. They allow us to track and recall your past activities, update your account data, tailor the website's features and information to your preferences, and optimize our marketing efforts. Please note, however, that cookies provide us with a wealth of valuable user insight. Still, they only automatically enable us to identify you personally if we can access additional information from third parties. The information we glean from cookies is generally used to analyze trends, administer the Sites, monitor user navigation, compile demographic data about our user base, and steer our marketing strategies.
- Most web browsers are designed to accept cookies by default but also offer settings that allow you to decline them. If you've set your browser to reject cookies, it may impair some aspects of our Sites, including our Shopping Cart feature. This Privacy Policy exclusively covers our use of cookies and does not pertain to the use of cookies by any third parties. Suppose you wish to opt out of using cookies or non-personal information by third-party service providers. In that case, we recommend reviewing the privacy policies of any third-party sites or services you access. Each interaction you have with us and our Sites is a valuable source of information that helps us to provide a tailored, user-centric experience. We gather, store, and analyze diverse types of data to inform our practices and better understand our user's preferences and behaviours. The data we collect may include the complete Uniform Resource Locator (URL) clickstream to, through, and from our Sites, which gives us insights into your journey and interaction patterns. The URL clickstream and timestamps provide us with a comprehensive view of the flow and chronology of your visits.
- In addition to this, we track your cookie number, which is essential in ensuring consistent and personalized browsing sessions. It also enables us to remember and display the products you've viewed or added to your shopping cart during your visit, making your shopping experience seamless and efficient. When you reach out to us via our toll-free number, we document the phone number you used. This helps us to offer you prompt and personalized customer service. Though used solely for internal purposes, your IP address is crucial in resolving server issues and administering our Sites.
- Meanwhile, data like your browser type and version, operating system and platform, page visit metrics, traffic to and from the Sites, ad data, standard web log information, and purchase history offer us an extensive view of your interaction patterns and preferences. By compiling this data, we can identify trends, optimize our marketing strategies, carry out internal research on your interests, and ultimately, serve you better. We may associate this automatically-collected data with your personally identifiable information, creating a holistic user profile that allows us to deliver a truly personalized experience. We also assess session information, such as page response times, download errors, length of visits to specific pages, and page interaction data (like scrolling, clicks, and mouse-overs). Observing how users navigate away from a page gives us vital feedback on user engagement and the effectiveness of our site design.
- When purchasing products from our platform, we require certain essential information from you, namely your email address and delivery details. Your email address serves as a critical communication channel through which we can keep you updated on your order's status. Through your email, we dispatch essential notifications such as order confirmations, tracking numbers, and other pertinent updates regarding your order, including any potential shipping delays. Beyond order-related correspondence, your email also serves as a gateway through which we can offer you tailored product updates, recommendations, special announcements, and promotional discounts from our Sites. We understand the importance of respecting your privacy, and we assure you that we will never rent or sell your email address to other marketers.
- If you wish to opt out of our marketing communications, you can do so through the unsubscribe link found in every email we send or by contacting us via our website. We may also gather additional information about you from various sources to supplement our records. These sources may include social media platforms such as Facebook or from carriers and other third parties providing us with updated delivery and address information. This data allows us to correct our records and ensure your future purchases or communications are delivered efficiently.
- Cooperation with other merchants under co-branded partnerships, or for whom we provide services such as technical, fulfilment, marketing, or other services, may result in shared website visitation information. Search term and search result information, including paid listings, are also gathered to offer more relevant products and services. To further enhance security and prevent fraudulent activities, we may obtain credit history information from credit bureaus and third-party credit card fraud detection services. Should any issues be verifying the information you provide, we may request further documentation, such as a driver's license, utility bill, or answers to additional online questions to corroborate your information. Our primary objective in gathering this diverse range of data is to provide a safe, efficient, and personalized experience for you, ensuring your interactions with our Sites are as seamless and rewarding as possible.